The ideal candidate will be innovative, team oriented, an effective
communicator, have a desire to participate in change and appreciate a
dynamic environment with rapidly changing priorities. We are seeking
someone with demonstrated history of successful demand generation
across media channels and using customer data to identify and
prioritize opportunities. An understanding of, and passion for,
technology is highly desired. Roles & Responsibilities
• Drive demand for Amazon Services products by planning and executing
different offline marketing campaigns with different stakeholders
across the organization as well as external agencies.
• Improve the performance of all call to action mediums.
• Find new avenues for generating demand through unconventional
• Develop, execute, and analyze creative test plans for different
marketing channels and iterate through these to achieve the best
• Synthesize, analyze and report marketing campaign metrics.
• Basic Qualifications
o An understanding of and passion for e-commerce
o Experience in driving demand through traditional offline marketing
activities like events, advertisements, snail mail, flyers, etc.
o Ability to develop content and collateral with the right messaging
o Experience in negotiating media plans
o Strong bias for action and ability to prioritize
o Demonstrated analytical skills
o Aptitude for organization, flexibility and producing results in a
fast paced environment
o Technical ability in using HTML and Excel, plus the ability to
learn in-house tools quickly
o Strong communication skills: experience in coordinating teams and
communicating to management
o Ability to use hard data and metrics to prioritize marketing spend
per channel and market
o Experience in marketing to small businesses will be desirable
o Demonstrated highest level of integrity, intellectual honesty, and
strong work ethic.
o Makes good decisions when analysis of data is not sufficient to
reach a conclusion.
o Proven ability to successfully thrive in an ambiguous environment
and changing market conditions.
o Develops original ideas, approaches, and solutions to typical,
unusual, or difficult situations or problems.
o Takes initiative. Doesn't wait to be asked. Plans efficiently while
avoiding analysis paralysis.
o Consistent effort, intense commitment, and willingness to go above
and beyond when needed.
o Strong team player, acts like an owner, and ultimately focused on
delivering results with high standards.