YU Yongfu currently serves as the Chairman & CEO of Alibaba Digital Media & Entertainment Group, Chairman of Alibaba Pictures and the president of Autonavi. He also sits on the Alibaba Group’s strategic decision-making committee and investment decision-making committee. Mr. YU oversees the strategic development of a varied lineup of businesses and services within the Alibaba Group, ranging from movie, music, sports, digital entertainment, streaming service to online mapping service. YU also served as the president of Alimama - the digital marketing arm of Alibaba. Under his leadership, Alimama successfully restructured its businesses and achieved rapid growth.
Prior to this, YU Yongfu has served as the chairman and CEO of UCWeb Inc and was in charge of the overall development and operations of the company. Over the past years, he has spearheaded the company to fast-paced growth through development and reform in business models, management, team building and capital operations of the company.